Nokia 7280 was launched as part of the 2004 Nokia Fashion Collection, inspired by the Art Deco era. It was designed as the user's second phone, a "party phone". It has a spinning navigation key instead of a traditional keypad to maximise usability for its compact size. The device slides open to answer calls and reveal a camera. A mirror effect hides the display. The material finish is a super high gloss "piano black", with suede details.